Difficulty: Beginner
Time to Complete: 10 minutes
Tool / Topic: Google Search
Tutorial Type: Article
Prerequisites:
Knowledge of your main service/product
Access to Google
Step 1: Type a Basic Search Related to Your Business
Examples:
- “Best coffee shops near me”
- “How to fix cracked skin in winter”
- “Athens GA hair salon”
Don’t overthink it — start with something simple your customer might type.
Step 2: Look at Google Autocomplete
As you type your search, Google suggests phrases like:
- “Athens GA hair salon curly hair”
- “Best dog groomer for anxious dogs”
- “How to get better sleep naturally”
These suggestions come from real searches people make every day.
Write down any autocomplete phrases that feel relevant.
Step 3: Scroll to the “People Also Ask” Box
This is one of the most valuable free marketing tools on the internet.
Examples:
- “What is the best natural sleep aid?”
- “How often should you groom a doodle?”
- “Why is my skin so dry even with lotion?”
These are direct questions your customers want answered.
Turn these into:
- Blog posts
- Instagram reels
- FAQs
- Email topics
- Service descriptions
Step 4: Check “Related Searches” at the Bottom of the Page
Scroll down and look for terms like:
- “best Athens coffee shops to study”
- “natural ways to sleep better”
- “easy skin care routine for beginners”
These expand on your topic and show what else people care about.
Step 5: Use These Insights to Improve Your Marketing
With your list of customer questions, you can:
- Improve your website copy
- Create social posts based on what people search
- Write blog articles to answer common questions
- Create FAQ sections
- Make YouTube or TikTok educational videos
Answering real customer questions = instant SEO improvement.