Final Project for New Media Capstone
The Adherence Website & Brand Kit project is a capstone collaboration focused on building a professional digital presence for Adherence, LLC. The goal of this project was to design and develop a website that clearly communicates Adherence’s innovative compostable adhesive technologies while also creating a cohesive brand identity through a comprehensive brand kit. This project combined web development, branding, and strategic communication to translate complex scientific research into an accessible and visually compelling platform for potential clients, collaborators, and investors.
Many emerging scientific companies struggle to present highly technical innovations in a way that is both understandable and engaging to broader audiences. Adherence’s technology—focused on compostable adhesive solutions and sustainable materials—addresses a critical environmental problem, but lacked a strong digital presence to communicate its value. Our goal was to create a website and brand system that simplifies this complexity, highlights the company’s impact, and builds credibility with stakeholders.
To achieve this, our team designed and developed a structured, user-friendly website that organizes information into clear sections such as technology, applications, and team background. We selected a platform that allows for scalability and easy updates while supporting media such as visuals and future video content. Alongside the website, we created a detailed brand kit that defined Adherence’s visual identity, including color palettes, typography, logo usage, and overall design guidelines. This ensured consistency across all touchpoints and established a strong, recognizable brand presence moving forward.
Throughout the project, I served as Producer and Brand Manager, focusing on maintaining clear communication across the team, keeping the project on schedule, and ensuring brand consistency and quality control.
Like any large-scale project, we faced challenges. One of the most complex aspects was translating highly technical scientific information into content that is both accurate and accessible to a non-technical audience. Additionally, aligning the website design with the newly developed brand kit required multiple iterations to ensure visual consistency and clarity. Balancing creativity with professionalism was key, especially when designing for a client in a scientific and research-driven field.
This project strengthened my skills in project management, branding, and strategic communication. I gained experience leading a team, coordinating deliverables, and ensuring that both design and messaging aligned with the client’s goals. One of the most valuable takeaways was learning how to build a brand from the ground up while simultaneously applying it to a functional digital product.
In the future, the website can be expanded with additional features such as video demonstrations, case studies, and interactive content to further showcase Adherence’s technology. I am proud of the work our team produced and the professional-level deliverables we created, and I look forward to applying these skills to future branding and digital marketing projects.
Below is our final deliverables:
https://projects.nmi.cool/2026/nmc/adherence/design-guide.html
Below is the project website that our team created:
https://projects.nmi.cool/2026/nmc/adherence
Below is the final presentation my team and I presented at our end of the year New Media event called SLAM: