Final Project for New Media Capstone The Adherence Website & Brand Kit project is a capstone collaboration focused on building a professional digital presence for Adherence, LLC. The goal of this project was to design and develop a website that clearly communicates Adherence’s innovative compostable adhesive technologies while also creating a cohesive brand identity through a […]
Upward Marketing WordPress Website
Final Project for Web Development NMIX 4010. Upward Marketing is a WordPress website designed to help small businesses get a start in marketing. The website offers articles, tutorials, and marketing resources to help small businesses with their marketing. The project combined web development and content strategy to create a start guide for small business owners […]
Social Media Marketing Campaign For Lake Pajamas
This semester, I created a full social media strategy for Lake Pajamas, focusing on brand storytelling, audience engagement, and elevated visual design. My goal was to capture the cozy, timeless feel of the brand while showcasing fresh, creative content that could drive both awareness and conversions. Using Canva and brand aligned typography and colors, I developed:• A […]
Marketing Measurement Strategy: Peloton
This semester, I developed a full-funnel digital marketing campaign for Peloton, focusing specifically on busy parents—a fast-growing segment looking for efficient, at-home fitness solutions. My goal was to position Peloton as the “Fitness that fits your schedule” that fits into real life, not around it for busy parents. Using a mix of strategy, analytics, and creative […]
Athens Eats Content Site + Custom Banner Commerce Site
For this project, I designed and launched two separate WordPress websites—one focused on content creation and one built as a fully functioning e-commerce experience. The goal was to explore the versatility of WordPress and demonstrate how the same platform can power completely different types of digital experiences. Athens Eats — My Content Website For my content site, I created Athens […]