Rinne Furlow’s Portfolio – Check out my work!

About Me

Marketing BBA through the Terry College of Business with a Certificate in New Media through the Grady College of Mass Communication

I just recently graduated from the University of Georgia with a degree in Digital Marketing from the Terry College of Business and a certificate in New Media from the Grady College of Journalism and Mass Communication.

As a Marketing student at the University of Georgia pursuing a certificate in New Media, I’ve combined creativity, strategy, and hands-on experience to build a strong foundation in digital marketing and design. Through coursework, client projects, and internships, I’ve developed skills in branding, content creation, social media strategy, web development, and campaign planning. My time at UGA has allowed me to collaborate on real-world projects, strengthen my creative problem-solving abilities, and prepare for a career where marketing and storytelling intersect.

My Skills

Website Development

I have hands-on experience building, customizing, and optimizing WordPress websites for real clients and class projects. My work includes designing clean, user-friendly layouts, implementing responsive themes, integrating plugins for SEO, analytics, and e-commerce, and managing content updates. I’ve also worked with Elementor, WooCommerce, GA4, and basic HTML/CSS to solve design challenges and improve usability. Across multiple projects—portfolio sites, small-business pages, and marketing campaign hubs—I’ve focused on creating sites that are visually cohesive, functional, and aligned with brand goals.

Marketing Analytics

I have hands-on experience planning and analyzing digital campaigns across Meta Ads, CTV, and Google Search. My work includes building full-funnel strategies, setting budgets, forecasting KPIs, and optimizing performance based on CTR, CPC, CPA, ROAS, and reach benchmarks. I’ve developed search and social campaigns using audience targeting, creative testing, and retargeting tactics, and I regularly use GA4 to track user behavior, conversion paths, and campaign attribution. Across multiple class and client projects, I’ve focused on connecting media investment to measurable business outcomes through data-driven insights.

Design

have strong design experience using Figma, Canva, and Adobe InDesign to create polished, brand-consistent visuals. My work includes building layout systems, designing social content, producing marketing collateral, and developing wireframes and prototypes for web projects. I’m comfortable working with typography, color, and hierarchy to create clean, user-focused designs, and I’ve collaborated on client and class projects where I translated creative ideas into professional, production-ready assets.