This semester, I created a full social media strategy for Lake Pajamas, focusing on brand storytelling, audience engagement, and elevated visual design. My goal was to capture the cozy, timeless feel of the brand while showcasing fresh, creative content that could drive both awareness and conversions.
Using Canva and brand aligned typography and colors, I developed:
• A cohesive aesthetic direction for Instagram, Pinterest, and TikTok
• Sample feed posts and story sequences
• Research on their luxury pajama competitors
• A social media campaign for a “Comfort Tour”
• Influencer partnership concepts
• Ad mockups designed to highlight comfort, quality, and lifestyle moments
This project allowed me to blend creative direction with data driven strategy while not only thinking about what looks beautiful, but what resonates with Lake’s core audience of women who value comfort, luxury, and everyday simplicity.
Working on this brand pushed me to refine my design consistency, elevate my copywriting, and think holistically about how visuals influence perception and engagement.