Final Project for New Media Capstone The Adherence Website & Brand Kit project is a capstone collaboration focused on building a professional digital presence for Adherence, LLC. The goal of this project was to design and develop a website that clearly communicates Adherence’s innovative compostable adhesive technologies while also creating a cohesive brand identity through a […]
Social Media Marketing Campaign For Lake Pajamas
This semester, I created a full social media strategy for Lake Pajamas, focusing on brand storytelling, audience engagement, and elevated visual design. My goal was to capture the cozy, timeless feel of the brand while showcasing fresh, creative content that could drive both awareness and conversions. Using Canva and brand aligned typography and colors, I developed:• A […]
Marketing Measurement Strategy: Peloton
This semester, I developed a full-funnel digital marketing campaign for Peloton, focusing specifically on busy parents—a fast-growing segment looking for efficient, at-home fitness solutions. My goal was to position Peloton as the “Fitness that fits your schedule” that fits into real life, not around it for busy parents. Using a mix of strategy, analytics, and creative […]