This semester, I developed a full-funnel digital marketing campaign for Peloton, focusing specifically on busy parents—a fast-growing segment looking for efficient, at-home fitness solutions. My goal was to position Peloton as the “Fitness that fits your schedule” that fits into real life, not around it for busy parents.
Using a mix of strategy, analytics, and creative design, I built a complete campaign that included:
• Audience segmentation based on behaviors, lifestyle needs, and motivations
• A multi-channel media plan across CTV, Meta, and Google Search
• Messaging tailored to time-starved parents who need convenience, flexibility, and motivation
• Creative concepts for short-form video, static ads, and CTV placements
• A full budget breakdown with channel caps, CPA/ROAS targets, and KPIs
• A performance storyboard that visualizes the customer journey from awareness → conversion
I designed the visual assets using Figma and Canva, building a cohesive look that mirrors Peloton’s modern, high-energy aesthetic while still feeling relatable and family-friendly. Every ad was crafted to highlight Peloton’s core value proposition: “You don’t need more time—you just need the right 15 minutes.”
This project allowed me to blend creative direction with advanced media planning—tying strategy, design, and analytics together to create a campaign that is both beautiful and performance-driven.